The Journey was a fully-integrated digital campaign that chronicled the story of endurance athlete Jason Lester and his 4,800 mile, 102-day journey to create a better world through sport.
As Creative Director at Instrument and together with Nike Better World, I helped to crafted a fully-integrated digital platform to tell the story of ultra endurance athlete Jason Lester and his 4800-mile journey spreading the message of how sport saved his life.
I led the creative storytelling, strategic development and execution of the digital campaign hub; social engagement through Instagram, Facebook and Twitter; video, and daily photography over 103 days.