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Shawn Petersen
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Levi's Commuter - Lookbook

As Creative Director at Instrument I developed a sleek style moment meets high-tech in a series of powerful images.

A product story told through a creative art x fashion lens. By telling the technical details and innovative elements that are crucial to the Commuter story through imagery that speaks to our Creative Class’s aesthetics tastes and interests. The anchor is a set of striking images designed to resonate with style sites as well as Tumblr and Instagram curators. In collaboration with photographer Anthony Blasko.

Notable press: HypeBeast, Whiskey Grade

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Copyright © 2016 — Shawn Petersen