Introducing the world's first and only Smartscooter™, a high-performance, zero emissions, connected two-wheeled electric vehicle that's built for megacities.
The scooter is powered by a small and swappable battery that truly reimagines portable power. With a vast network of battery-swapping stations, Gogoro’s growing energy network is poised to change urban transportation for the better.
Our team worked closely with Gogoro's team to build a strategic brand platform that drove the development of all creative and messaging. We designed Gogoro’s logo identity and created a brand visual language that we then extended and applied to a fully integrated digital and retail programs, for which we produced all of the photography and video content.
Gogoro’s website needed to accurately communicate their ethos, address the advantages of electric, and present the scooter to the world. We built the story around 4 main product benefits: high performance design and function, connected technology for a smarter product experience, intuitive ease of the energy network, and customizable product personalization. Fitting with the overall brand message, we distilled those benefits into simple sections– Faster. Smarter. Easier. And All You.
Our strategy was to create both a complete user journey highlighting product benefits, and a best-in-class shopping experience. We built a flexible and scalable site that could grow as new product lines are introduced and sales increase. We accompanied the storytelling and store with a scooter configurator that put personalization power into the hands of potential consumers. Allowing them to switch between model, color, upgrades and accessories. The result was a destination showcasing a completely new product that merged new hardware with unique software.
I'm proud to partner with such a forward-thinking group of innovators and we’re excited to share their inspired and ambitious vision for the future of Megacities.
More detials to come. For now visit gogoro.com