Carbon3D partnered with Cinco to launch their company through a brand refresh, a world-class TED Presentation, stunning CG-content and a smart and memorable Digital Experience. Up against a tight timeline, we developed an agile approach that allowed us to solve problems in real time through close collaboration internally and with the Carbon3D team in Redwood City, CA.
This program gave us the chance to prototype early and ship often (we started development with no design comps). Our chief aim was to share this breakthrough technology in a way that balanced the hard science with the clarity and beauty of the software.
At launch, the website garnered over 280k unique visitors, with (68%) on mobile devices. The TED talk and supporting videos have been viewed over 3,500,000 times within the first week of launch, and the press has taken our content to a truly global audience.
Watch Carbon 3D founder Joe's TED Talk.