I’m a Portland-based, Creative Director, Designer and Design Educator.
For the past 16 years I’ve developed brands, campaigns, and digital product and service experiences for global brands and technology startups.
For the past 2 years I helped lead a partnership with Gogoro to build the brand and prepare the launch of the Gogoro Smartscooter and Gogoro Energy Network. The engagement included developing their brand platform, defining their identity and bringing it to life through a unified creative strategy across the full spectrum of customer experiences in their pilot market, the mega-city of Taipei.
Most recently I was the Digital Experience Director/Creative Director at Cinco Design where I developed and shaped Cinco's approach to crafting digital and product experiences. I touched all aspects of the agency's Digital Experience business, including creative development and strategy, building and sustaining major client relationships, and leading a multidisciplinary team to develop integrated experiences across the studio's core practice areas. Additionally I was focused on cultivating an internal digital/creative culture by collaborating with key internal business partners.
Before Cinco, I was a Creative Director at Instrument. While there I led a group of digital thinkers — creative technologists, user experience designers and developers. I provided insights, creative intelligence and guidance, and leadership to both internal teams and global brands, including Levi's Commuter, Google, Facebook, Nike, Red Bull, and Flipboard. My unique collaborative spirit and vision fueled my team's and the agency's creative growth, helping Instrument evolve and grow from 20-100 strong in a little under 3 years. My initiative secured and grew major client relationships with Levi's Commuter, Red Bull, Google, and Nike Better World.
As a teacher, I’ve worked with undergraduates at Portland State University and Pacific Northwest College of Art, and taught Fundamentals of User Experience Design, Design Systems, Information Design, thesis courses and workshops. I’ve developed program curriculum for PNCA's Continuing Education, Graphic Design certificate program. Since then, I’ve been a mentor to students and have conducted workshops at schools around the country.
In 2007 I co-developed Study Partner, a teaching alliance and idea lab. Study Partner was founded on an essential principle - "We believe in the power of design to empower people and the communities they live in to make a better world. Which has led us to one simple belief: Design is for everyone."
Get in touch for bookings
Gogoro, Carbon3D, Nextbit, Levi's Commuter, Nixon, Stumptown, Twitter, YouTube, Anik, Red Bull, SoleStruck, Flipboard, Google, Facebook, Nike, Nike Better World, Nike Sportswear, Rdio, Change.org, and The License Lab, and others…
FWA, Judge 2015
DesignThinkers / Toronto, Speaker
FWA Interview, 2015
AWWWARDS, Judge 2014
Design Week Portland, Interview
Google+ Design Workshop, Mentor
Design Week Portland, Workshop